Advertise · Altnets
Reach AltNet-footprint switchers.
Geo-targeted tenancy on the FBRE network for UK alternative network operators. Reach high-intent switchers inside your XGS-PON build footprint with verified network reach, capped placements, and AltNet Tracker co-marketing.
£99+
From / mo
Geo
Footprint targeting
5 / qtr
Cap per region
In productionFootprint targeting protects sponsor exclusivity
Why altnets advertise with FBRE
UK altnet rollout has reached a maturity point where build is no longer the constraint; take-up is. Most altnet operators have multi-hundred-thousand or multi-million premises passed but still face take-up rates in single-digit percentages in urban overbuild markets. The single biggest commercial question for altnet marketing teams is therefore: how do we convert a higher share of available premises into paying customers? The FBRE network gives you a route to exactly that audience.
What we offer altnet operators
- Geo-targeted tenancy on the core SSS Group network (BroadbandSwitch.uk, Fibreswitch.com, SearchSwitchSave.com, UKSpeedTest.co.uk) filtered to your build footprint where the comparison engine supports it.
- City-page tenancy on FBRE city pages (50 UK cities covered, see Broadband in London and others) where your build is live.
- AltNet Tracker co-marketing on the UK AltNet Tracker research hub, with profile linkage to your AltNet page on FBRE.
- Comparison engine build for altnet retail brands wanting their own consumer comparison front, via the FBRE build studio.
Headline pricing
| Package | From | Cap |
|---|---|---|
| Single-site geo-targeted tenancy | £99/month | Five altnet tenancies per region per quarter |
| Multi-site geo-targeted tenancy | £249/month | Three altnet tenancies per region per quarter |
| AltNet Tracker co-marketing | POA | Two collaborations per quarter (research integrity) |
| Comparison engine build | From £7,950 one-off | Limited delivery slots per quarter |
Verified reach
FBRE network reach is verified at 12,000,000+ network impressions per year and 730,000+ network clicks per year (GA4-led, rolling 30-day avg of 2,000+ per day) in the 12 months to 24 May 2026, with network authority up to DR 74 (BroadbandSwitch.uk). All metrics are cross-checkable in Ahrefs Site Explorer. Geo-targeting effectiveness depends on the comparison engine's ability to filter by altnet footprint at postcode level (supported for the major altnets in the FBRE AltNet Tracker).
Process
- Send an enquiry. We confirm scope and price within one business day.
- 15-minute call to confirm tier, footprint targeting and creative.
- Written placement order. No placement starts without signed order.
- Go-live within 5 business days.
- Monthly placement reporting with footprint-level impression and click data.