UK AltNet profile
YouFibre
YouFibre is the consumer retail brand of Netomnia, with simple symmetric full-fibre tariffs from 150 Mbps up to 8 Gbps in available areas.
Headline numbers
| Founded | 2021 |
|---|---|
| HQ | York |
| Region of focus | Netomnia footprint |
| Premises passed | Inherited from Netomnia |
| Premises ready for service | Inherited from Netomnia |
| Customers (latest) | ~150,000+ retail customers via YouFibre (part of Substantial Group; brand to transfer to Virgin Media O2 on completion of nexfibre's £2bn acquisition, expected Q3 2026 subject to CMA clearance) |
| Take-up rate | Approx 5-7 percent on Netomnia footprint |
| Network tech | Netomnia XGS-PON |
| Funding raised | Part of Netomnia group funding |
| Last funding round | See Netomnia (2024) |
| INCA member | Yes (via Netomnia) |
| Last updated | May 2026 |
About YouFibre
YouFibre is the consumer-facing retail brand of Netomnia. Tariffs are symmetric and run from a 150 Mbps entry tier through 500 Mbps, 1 Gbps, 2.5 Gbps and a headline 8 Gbps multi-gigabit offer in select areas. Contracts are typically 24 months with no setup fee and Wi-Fi 6 router included. YouFibre consistently ranks well in altnet customer satisfaction tables, with a simple, transparent brand voice.
Coverage notes
Available across the Netomnia network footprint covering Yorkshire, North East, North West, Midlands, South East and selected Scottish markets.
Major build areas
Aligned to Netomnia build footprint.
Partnership opportunities
Retail partnerships with property developers and housing associations in Netomnia footprint.
FBRE supports AltNets with geo-targeted tenancy, comparison site builds for resellers, and co-marketing collaborations. Network reach is verified at 12,000,000+ impressions and 730,000+ network clicks in the 12 months to 24 May 2026 (rolling average of 2,000+ clicks per day, rising fast). See AltNet marketing for placement and pricing.
How to reach YouFibre-footprint switchers
- Geo-targeted tenancy on the FBRE network, single site from £99 per month.
- Postcode checker build that surfaces YouFibre where available, from £4,500.
- Co-marketing on the FBRE AltNet Tracker.
- Comparison engine build for partner resellers, from £7,950.
Data and methodology
This profile uses INCA member published data where available, the operator's published trading updates and press releases, Ofcom Connected Nations data, and Companies House filings. Figures marked "data pending" reflect commercially confidential or not-yet-published numbers. See methodology for sourcing detail.