UK ISP profile
BT Broadband
BT is the UK's largest residential broadband brand and owns Openreach, the wholesale fibre network used by most other ISPs. BT sells FTTC and FTTP across the UK with a recognised consumer brand and complete EE bundling.
Quick facts
| Parent group | BT Group plc |
|---|---|
| Founded | 1980 (BT as plc) |
| HQ | London |
| UK customers | 8.224 million UK broadband customers at end of FY26 (March 2026), of which 4.168 million on FTTP |
| Network | Openreach FTTC and FTTP, nationwide |
| Major areas | Nationwide UK via Openreach FTTC and FTTP (Openreach FTTP reached 23 million premises at end-FY26) |
| Speed range | 36 Mbps to 900 Mbps |
| Headline price from | From around £28/month |
| Affiliate programme | Awin |
| Indicative CPA | POA via affiliate manager |
| Last updated | May 2026 |
About BT Broadband
BT operates the largest residential broadband footprint in the UK on the back of Openreach, the wholesale infrastructure division that runs the copper and fibre network most retail ISPs depend on. As a retail brand, BT sells across FTTC, single-order GEA, and full-fibre FTTP with packages typically ranging from entry-tier Fibre Essential up to Full Fibre 900 and Halo bundles. BT was reorganised so that EE became the consumer-facing premium brand from 2024, and BT itself continues as the mainstream value brand. For switchers, BT is the safe-pair-of-hands default with widely-available coverage, recognised customer support, and the operational backing of the largest UK telco. BT's commercial advantage is incumbent scale, brand familiarity, and bundle reach across mobile, sport and TV through the wider group.
Key services
- FTTC and FTTP broadband across the UK
- BT Halo bundles with mobile and TV
- TNT Sports (successor to BT Sport since 18 July 2023, operated by the BT and Warner Bros. Discovery joint venture)
- Landline and digital voice migration
- BT smart hubs with managed Wi-Fi
Partnerships and tenancy
BT works with Openreach (its own wholesale division), TNT Sports for content, and a wide range of retail partners for handset and TV bundles. Affiliate distribution is via Awin with rates negotiated per partner.
Acquiring BT Broadband-intent traffic through the FBRE broadband network is one of the most efficient routes for ISPs and altnets that compete in BT Broadband's footprint. Our network reach is verified at 12,000,000+ impressions and 730,000+ network clicks in the 12 months to 24 May 2026 (rolling average of 2,000+ clicks per day, rising fast), with network authority up to DR 74 on BroadbandSwitch.uk. See ISP advertising for tenancy tiers from £99 per month.
How to reach BT Broadband switchers
- Place a tenancy on the FBRE network, single site from £99 per month.
- Target sites with high BT Broadband comparison intent (curated list on request).
- Optional comparison engine build via the FBRE build studio, from £7,950.
- Optional research collaboration via our research hub.
Data and methodology
This profile is compiled from public regulatory filings, the operator's published press releases, Ofcom Connected Nations data, and Ahrefs metrics. Figures marked POA or data pending reflect commercially confidential or not-yet-published data. See our methodology for full sourcing notes.