UK ISP profile
Hyperoptic
Hyperoptic was an early UK altnet pioneer focused on multi-dwelling-unit (MDU) full-fibre rollout in major cities. Symmetric gigabit pricing has long been a market reference point.
Quick facts
| Parent group | Hyperoptic Ltd (KKR-backed) |
|---|---|
| Founded | 2011 |
| HQ | London |
| UK customers | 373,918 UK customers across 1.8 million premises passed (Hyperoptic Limited annual accounts to 31 December 2024). Strategic pivot announced December 2025 to wholesale Hyperoptic-branded tariffs on Openreach from early 2026; approximately 70 redundancies (c.5 percent of c.1,700 staff) |
| Network | Own XGS-PON FTTP network |
| Major areas | London, Manchester, Birmingham, Edinburgh, Cardiff and other major UK cities |
| Speed range | 150 Mbps to 1 Gbps |
| Headline price from | From around £25/month |
| Affiliate programme | Awin |
| Indicative CPA | POA via affiliate manager |
| Last updated | May 2026 |
About Hyperoptic
Hyperoptic launched in 2011 with a specific focus on multi-dwelling-units (MDUs), bringing full-fibre to apartment blocks in major UK cities ahead of Openreach FTTP. The network is XGS-PON, with symmetric upload and download speeds available across most of its tariffs, which appeals to remote workers, content creators and households with serious upload requirements. Hyperoptic has expanded into single-family homes in some markets and has been one of the most consistently profiled altnets in UK broadband consumer journalism. For switchers in Hyperoptic's footprint, the brand is the leading symmetric-gigabit alternative to Virgin Media and Openreach FTTP, with pricing that typically beats Openreach FTTP tier-for-tier.
Key services
- Symmetric gigabit FTTP
- Fast 150 Mbps to Hyperfast 1 Gbps tariffs
- Wi-Fi 6 router included
- Monthly rolling and 24-month contracts
- Static IP add-on
Partnerships and tenancy
Hyperoptic is INCA member. Affiliate distribution via Awin. Partners with property developers and landlord groups for MDU rollouts.
Acquiring Hyperoptic-intent traffic through the FBRE broadband network is one of the most efficient routes for ISPs and altnets that compete in Hyperoptic's footprint. Our network reach is verified at 12,000,000+ impressions and 730,000+ network clicks in the 12 months to 24 May 2026 (rolling average of 2,000+ clicks per day, rising fast), with network authority up to DR 74 on BroadbandSwitch.uk. See ISP advertising for tenancy tiers from £99 per month.
How to reach Hyperoptic switchers
- Place a tenancy on the FBRE network, single site from £99 per month.
- Target sites with high Hyperoptic comparison intent (curated list on request).
- Optional comparison engine build via the FBRE build studio, from £7,950.
- Optional research collaboration via our research hub.
Data and methodology
This profile is compiled from public regulatory filings, the operator's published press releases, Ofcom Connected Nations data, and Ahrefs metrics. Figures marked POA or data pending reflect commercially confidential or not-yet-published data. See our methodology for full sourcing notes.