UK ISP profile
Netomnia (YouFibre retail brand, Substantial Group)
Netomnia owns and operates one of the UK's fastest-growing altnet networks, with YouFibre as its primary retail brand. Headline 8 Gbps tariffs are some of the fastest in the UK.
Quick facts
| Parent group | Netomnia Limited |
|---|---|
| Founded | 2019 |
| HQ | York |
| UK customers | Approximately 375,000 combined retail customers across YouFibre and brsk; 2.7 million premises passed (mid-2025). nexfibre agreed to acquire Substantial Group at £2bn on 18 February 2026; YouFibre and brsk retail brands to transfer to Virgin Media O2 on completion (expected Q3 2026 subject to CMA clearance) |
| Network | Own XGS-PON FTTP network |
| Major areas | Yorkshire, North East, North West, Midlands, South East and expanding |
| Speed range | 150 Mbps to 8 Gbps |
| Headline price from | From around £22/month (via YouFibre retail) |
| Affiliate programme | Awin (YouFibre) |
| Indicative CPA | POA via affiliate manager |
| Last updated | May 2026 |
About Netomnia (YouFibre retail brand, Substantial Group)
Netomnia is one of the UK's fastest-growing altnet network operators, with a national rollout that has passed approximately 3 million premises and a retail customer base served primarily through the YouFibre brand. The network is XGS-PON capable of multi-gigabit speeds and Netomnia has launched headline 8 Gbps consumer tariffs that are among the fastest in the UK market. After consolidation rounds in the wider altnet sector, Netomnia has emerged as one of the leading independent infrastructure operators in the UK. For consumers in the YouFibre footprint, the brand offers some of the most aggressive price and speed combinations available in the UK.
Key services
- Wholesale XGS-PON full fibre
- Retail through YouFibre
- 150 Mbps to 8 Gbps tariffs
- Symmetric multi-gigabit
- Wi-Fi 6 router included
Partnerships and tenancy
Netomnia is INCA member and partners with multiple retail ISPs alongside its own YouFibre brand. Affiliate distribution via Awin.
Acquiring Netomnia (YouFibre retail brand, Substantial Group)-intent traffic through the FBRE broadband network is one of the most efficient routes for ISPs and altnets that compete in Netomnia (YouFibre retail brand, Substantial Group)'s footprint. Our network reach is verified at 12,000,000+ impressions and 730,000+ network clicks in the 12 months to 24 May 2026 (rolling average of 2,000+ clicks per day, rising fast), with network authority up to DR 74 on BroadbandSwitch.uk. See ISP advertising for tenancy tiers from £99 per month.
How to reach Netomnia (YouFibre retail brand, Substantial Group) switchers
- Place a tenancy on the FBRE network, single site from £99 per month.
- Target sites with high Netomnia (YouFibre retail brand, Substantial Group) comparison intent (curated list on request).
- Optional comparison engine build via the FBRE build studio, from £7,950.
- Optional research collaboration via our research hub.
Data and methodology
This profile is compiled from public regulatory filings, the operator's published press releases, Ofcom Connected Nations data, and Ahrefs metrics. Figures marked POA or data pending reflect commercially confidential or not-yet-published data. See our methodology for full sourcing notes.