UK ISP profile
NOW Broadband
NOW Broadband is Sky's no-contract and short-contract broadband brand, designed to pair with NOW TV streaming subscriptions. Aimed at flexibility-first households.
Quick facts
| Parent group | Sky Group (Comcast) |
|---|---|
| Founded | 2016 |
| HQ | Isleworth, London |
| UK customers | Customer count not separately published |
| Network | Openreach FTTC and selected FTTP |
| Major areas | Nationwide UK |
| Speed range | 11 Mbps to 67 Mbps FTTC; FTTP tariffs from 100 Mbps added February 2024 |
| Headline price from | From around £24/month |
| Affiliate programme | Awin |
| Indicative CPA | POA via affiliate manager |
| Last updated | May 2026 |
About NOW Broadband
NOW Broadband is a Sky Group sub-brand designed to match the no-contract and short-contract ethos of NOW TV. Where Sky Broadband targets long-tenure households with bundle propositions, NOW Broadband targets renters, sharers and households that want flexibility without long lock-in. Tariffs typically run on Openreach FTTC with rolling-monthly options, although Sky has been progressively adding FTTP availability across the brand. For switchers, NOW is the natural choice where flexibility and simplicity outweigh the lowest headline tariff or the fastest available speed.
Key services
- Brilliant Broadband ADSL fallback
- Fab Fibre and Super Fibre FTTC
- FTTP availability in selected areas
- Rolling-monthly contracts
- Pair with NOW TV streaming
Partnerships and tenancy
NOW Broadband retails Openreach via Sky Group. Affiliate distribution via Awin.
Acquiring NOW Broadband-intent traffic through the FBRE broadband network is one of the most efficient routes for ISPs and altnets that compete in NOW Broadband's footprint. Our network reach is verified at 12,000,000+ impressions and 730,000+ network clicks in the 12 months to 24 May 2026 (rolling average of 2,000+ clicks per day, rising fast), with network authority up to DR 74 on BroadbandSwitch.uk. See ISP advertising for tenancy tiers from £99 per month.
How to reach NOW Broadband switchers
- Place a tenancy on the FBRE network, single site from £99 per month.
- Target sites with high NOW Broadband comparison intent (curated list on request).
- Optional comparison engine build via the FBRE build studio, from £7,950.
- Optional research collaboration via our research hub.
Data and methodology
This profile is compiled from public regulatory filings, the operator's published press releases, Ofcom Connected Nations data, and Ahrefs metrics. Figures marked POA or data pending reflect commercially confidential or not-yet-published data. See our methodology for full sourcing notes.