UK ISP profile
Toob
Toob operates a focused full-fibre network across the Solent region, historically with a single simple 900 Mbps tariff designed to remove the complexity of comparing tiers.
Quick facts
| Parent group | Toob Limited |
|---|---|
| Founded | 2017 |
| HQ | Lakeside North Harbour, Portsmouth |
| UK customers | Customer count not publicly disclosed |
| Network | Own XGS-PON FTTP network |
| Major areas | Southampton, Portsmouth, Solent region |
| Speed range | Single 900 Mbps tariff (recently expanded) |
| Headline price from | From around £25/month |
| Affiliate programme | Awin |
| Indicative CPA | POA via affiliate manager |
| Last updated | May 2026 |
About Toob
Toob has built its brand around radical simplicity: historically a single 900 Mbps symmetric full-fibre tariff with no upsell tiers and no contract complexity. The network covers Southampton, Portsmouth and the Solent region with XGS-PON full fibre. Toob's commercial pitch is that consumers should not need to think about speed tiers when the underlying network can deliver gigabit performance to every customer. For consumers in the Solent region, Toob is a credible challenger to Openreach FTTP and Virgin Media, with a simplicity-led brand that resonates with switchers tired of incumbent renewal complexity.
Key services
- Single 900 Mbps symmetric tariff (historically)
- Wi-Fi 6 router included
- Simple contract terms
- Solent regional focus
Partnerships and tenancy
INCA member. Affiliate distribution via Awin.
Acquiring Toob-intent traffic through the FBRE broadband network is one of the most efficient routes for ISPs and altnets that compete in Toob's footprint. Our network reach is verified at 12,000,000+ impressions and 730,000+ network clicks in the 12 months to 24 May 2026 (rolling average of 2,000+ clicks per day, rising fast), with network authority up to DR 74 on BroadbandSwitch.uk. See ISP advertising for tenancy tiers from £99 per month.
How to reach Toob switchers
- Place a tenancy on the FBRE network, single site from £99 per month.
- Target sites with high Toob comparison intent (curated list on request).
- Optional comparison engine build via the FBRE build studio, from £7,950.
- Optional research collaboration via our research hub.
Data and methodology
This profile is compiled from public regulatory filings, the operator's published press releases, Ofcom Connected Nations data, and Ahrefs metrics. Figures marked POA or data pending reflect commercially confidential or not-yet-published data. See our methodology for full sourcing notes.