UK ISP profile
Trooli
Trooli builds and operates a full-fibre network across the South East and Midlands with a focus on smaller towns and semi-rural communities under-served by Openreach FTTP.
Quick facts
| Parent group | Trooli Limited |
|---|---|
| Founded | 2018 |
| HQ | West Malling, Kent |
| UK customers | Customer count not publicly disclosed |
| Network | Own XGS-PON FTTP network |
| Major areas | Kent, Sussex, Surrey, Hampshire, East and West Midlands |
| Speed range | 150 Mbps to 1 Gbps |
| Headline price from | From around £25/month |
| Affiliate programme | Awin |
| Indicative CPA | POA via affiliate manager |
| Last updated | May 2026 |
About Trooli
Trooli builds and operates XGS-PON full-fibre infrastructure across the South East and Midlands, with a deliberate focus on smaller towns and semi-rural communities where Openreach FTTP has been slower to arrive. The brand has been a consistent participant in BDUK and other public funding programmes, and offers symmetric full fibre with competitive entry-tier pricing. For consumers in Trooli's footprint, the brand brings genuinely competitive full fibre to areas that have previously been stuck on FTTC or sub-superfast tariffs.
Key services
- Symmetric full fibre from 150 Mbps
- Gigabit tariffs
- Wi-Fi 6 router included
- Rural and small-town focus
- BDUK participation
Partnerships and tenancy
INCA member. Participates in BDUK regional supplier programmes. Affiliate distribution via Awin.
Acquiring Trooli-intent traffic through the FBRE broadband network is one of the most efficient routes for ISPs and altnets that compete in Trooli's footprint. Our network reach is verified at 12,000,000+ impressions and 730,000+ network clicks in the 12 months to 24 May 2026 (rolling average of 2,000+ clicks per day, rising fast), with network authority up to DR 74 on BroadbandSwitch.uk. See ISP advertising for tenancy tiers from £99 per month.
How to reach Trooli switchers
- Place a tenancy on the FBRE network, single site from £99 per month.
- Target sites with high Trooli comparison intent (curated list on request).
- Optional comparison engine build via the FBRE build studio, from £7,950.
- Optional research collaboration via our research hub.
Data and methodology
This profile is compiled from public regulatory filings, the operator's published press releases, Ofcom Connected Nations data, and Ahrefs metrics. Figures marked POA or data pending reflect commercially confidential or not-yet-published data. See our methodology for full sourcing notes.