UK ISP profile
EE Broadband
EE is BT Group's premium consumer brand and now sells full-fibre broadband, mobile, smart TV and Wi-Fi-enhancement products as a single connected proposition.
Quick facts
| Parent group | BT Group plc |
|---|---|
| Founded | 2010 (EE brand); EE Broadband relaunched 2023 |
| HQ | London |
| UK customers | Customer count not separately published by BT Group |
| Network | Openreach FTTC and FTTP, nationwide |
| Major areas | Nationwide UK |
| Speed range | 36 Mbps to 1.6 Gbps |
| Headline price from | From around £27/month |
| Affiliate programme | Awin |
| Indicative CPA | POA via affiliate manager |
| Last updated | May 2026 |
About EE Broadband
EE was originally launched as the UK's first 4G mobile network in 2012 and was acquired by BT Group in 2016. From 2024 BT Group positioned EE as the premium consumer brand across mobile, broadband, smart home and Wi-Fi enhancement, with BT itself retained as the mainstream value brand. EE Broadband retails Openreach FTTC and FTTP under a premium-branded consumer flow with WorkLife and Game packages, Smart Wi-Fi guarantee, and bundling across mobile and TV. For consumers, EE is the natural choice where premium service and bundle integration matter more than the lowest headline price.
Key services
- EE Full Fibre 74 Mbps through 1.6 Gbps over Openreach FTTP
- Smart Hub 7 Plus and Smart Hub 7 Pro: first major UK provider to ship Wi-Fi 7 as standard across all Full Fibre plans (12 December 2025)
- Smart Wi-Fi mesh extenders, Game Mode and Work Mode bandwidth prioritisation
- EE TV IP service
- EE Mobile bundles (premium BT Group brand from 2024)
Partnerships and tenancy
EE retails Openreach and integrates tightly with BT Group's mobile, content and smart home arms. Affiliate distribution via Awin.
Acquiring EE Broadband-intent traffic through the FBRE broadband network is one of the most efficient routes for ISPs and altnets that compete in EE Broadband's footprint. Our network reach is verified at 12,000,000+ impressions and 730,000+ network clicks in the 12 months to 24 May 2026 (rolling average of 2,000+ clicks per day, rising fast), with network authority up to DR 74 on BroadbandSwitch.uk. See ISP advertising for tenancy tiers from £99 per month.
How to reach EE Broadband switchers
- Place a tenancy on the FBRE network, single site from £99 per month.
- Target sites with high EE Broadband comparison intent (curated list on request).
- Optional comparison engine build via the FBRE build studio, from £7,950.
- Optional research collaboration via our research hub.
Data and methodology
This profile is compiled from public regulatory filings, the operator's published press releases, Ofcom Connected Nations data, and Ahrefs metrics. Figures marked POA or data pending reflect commercially confidential or not-yet-published data. See our methodology for full sourcing notes.