UK ISP profile
EE Broadband
EE Broadband uses Openreach FTTC and FTTP, nationwide with advertised speeds of 36 Mbps to 1.6 Gbps and headline pricing From around £27/month (Quick facts table). UK scale: Customer count not separately published by BT Group (Quick facts table). EE is BT Group's premium consumer brand and now sells full-fibre broadband, mobile, smart TV and Wi-Fi-enhancement products as a single connected proposition..
EE is BT Group's premium consumer brand and now sells full-fibre broadband, mobile, smart TV and Wi-Fi-enhancement products as a single connected proposition.
What changed: Added answer capsule, key-facts block, question-led headings, network and switching sections, cross-links to compares and cities, and attributed Quick facts callout for AI citation, 3 June 2026.
Provider directory
For coverage, type, employee estimates and a BroadbandSwitch.uk link for this provider, see the UK provider directory table (613 providers).
Key facts
- Network: Openreach FTTC and FTTP, nationwide (Quick facts table).
- Speed range: 36 Mbps to 1.6 Gbps (Quick facts table).
- Headline price from: From around £27/month (Quick facts table).
- UK customers: Customer count not separately published by BT Group (Quick facts table).
- Major areas: Nationwide UK (Quick facts table).
What are EE Broadband's headline numbers?
| Parent group | BT Group plc |
|---|---|
| Founded | 2010 (EE brand); EE Broadband relaunched 2023 |
| HQ | London |
| UK customers | Customer count not separately published by BT Group |
| Network | Openreach FTTC and FTTP, nationwide |
| Major areas | Nationwide UK |
| Speed range | 36 Mbps to 1.6 Gbps |
| Headline price from | From around £27/month |
| Affiliate programme | Awin |
| Indicative CPA | POA via affiliate manager |
| Last updated | 3 June 2026 |
What network does EE Broadband use?
EE Broadband uses Openreach FTTC and FTTP, nationwide (Quick facts table). Major service areas listed on this profile: Nationwide UK.
Who is EE Broadband?
EE was originally launched as the UK's first 4G mobile network in 2012 and was acquired by BT Group in 2016. From 2024 BT Group positioned EE as the premium consumer brand across mobile, broadband, smart home and Wi-Fi enhancement, with BT itself retained as the mainstream value brand. EE Broadband retails Openreach FTTC and FTTP under a premium-branded consumer flow with WorkLife and Game packages, Smart Wi-Fi guarantee, and bundling across mobile and TV. For consumers, EE is the natural choice where premium service and bundle integration matter more than the lowest headline price.
What speeds does EE Broadband offer?
- EE Full Fibre 74 Mbps through 1.6 Gbps over Openreach FTTP
- Smart Hub 7 Plus and Smart Hub 7 Pro: first major UK provider to ship Wi-Fi 7 as standard across all Full Fibre plans (12 December 2025)
- Smart Wi-Fi mesh extenders, Game Mode and Work Mode bandwidth prioritisation
- EE TV IP service
- EE Mobile bundles (premium BT Group brand from 2024)
Is EE Broadband any good?
From 2024 BT Group positioned EE as the premium consumer brand across mobile, broadband, smart home and Wi-Fi enhancement, with BT itself retained as the mainstream value brand. EE Broadband retails Openreach FTTC and FTTP under a premium-branded consumer flow with WorkLife and Game packages, Smart Wi-Fi guarantee, and bundling across mobile and TV. For consumers, EE is the natural choice where premium service and bundle integration matter more than the lowest headline price. (About EE Broadband section).
What partnerships and tenancy options apply to EE Broadband?
EE retails Openreach and integrates tightly with BT Group's mobile, content and smart home arms. Affiliate distribution via Awin.
Acquiring EE Broadband-intent traffic through the FBRE broadband network is one of the most efficient routes for ISPs and altnets that compete in EE Broadband's footprint. Our network reach is verified at 12,000,000+ impressions and 730,000+ network clicks in the 12 months to 24 May 2026 (rolling average of 2,000+ clicks per day, rising fast), with network authority up to DR 74 on BroadbandSwitch.uk. See ISP advertising for tenancy tiers from £99 per month.
How do I switch to EE Broadband?
Residential moves to EE Broadband at an eligible address typically follow Ofcom One Touch Switch rules, with the gaining provider coordinating the transfer. Check EE Broadband availability at your postcode before ordering; network technology and top speed vary by address (Quick facts table).
How does FBRE reach EE Broadband switchers?
- Place a tenancy on the FBRE network, single site from £99 per month.
- Target sites with high EE Broadband comparison intent (curated list on request).
- Optional comparison engine build via the FBRE build studio, from £7,950.
- Optional research collaboration via our research hub.
Where is EE Broadband covered in our research?
FBRE comparison pages featuring EE Broadband:
- BT Broadband vs EE Broadband: UK Broadband Compared
- EE Broadband vs Sky Broadband: UK Broadband Compared
- EE Broadband vs Vodafone Broadband: UK Broadband Compared
Where does this EE Broadband profile data come from?
This profile is compiled from public regulatory filings, the operator's published press releases, Ofcom Connected Nations data, and Ahrefs metrics. Figures marked POA or data pending reflect commercially confidential or not-yet-published data. See our methodology for full sourcing notes.
See live EE broadband deals on BroadbandSwitch.uk.