UK ISP profile
Plusnet
Plusnet is the value-focused brand within BT Group, known for award-winning customer support, Sheffield-based call centres, and competitive standard broadband.
Quick facts
| Parent group | BT Group plc |
|---|---|
| Founded | 1997 |
| HQ | Sheffield |
| UK customers | Customer count not separately published |
| Network | Openreach FTTC and FTTP, nationwide |
| Major areas | Nationwide UK |
| Speed range | 36 Mbps to 900 Mbps |
| Headline price from | From around £24/month |
| Affiliate programme | Awin |
| Indicative CPA | POA via affiliate manager |
| Last updated | May 2026 |
About Plusnet
Plusnet has built a long-standing reputation as the value-focused brand of BT Group, with UK-based customer support and consistent rankings in independent broadband customer-satisfaction surveys. The brand operates separately from BT on tariff, marketing and support, while leveraging Openreach via BT Group's wholesale relationships. Plusnet's proposition is straightforward: keep pricing transparent, keep support local, and avoid the bundle complexity of BT and EE. For switchers, Plusnet is a strong default for households who want a no-nonsense broadband bill without TV or mobile cross-sell.
Key services
- Unlimited Fibre 35, Fibre 66, Full Fibre 145 to 900
- Pay-monthly or 24-month contracts
- UK-based customer support
- Optional landline and call packages
Partnerships and tenancy
Plusnet retails Openreach via BT Group wholesale. Affiliate distribution via Awin.
Acquiring Plusnet-intent traffic through the FBRE broadband network is one of the most efficient routes for ISPs and altnets that compete in Plusnet's footprint. Our network reach is verified at 12,000,000+ impressions and 730,000+ network clicks in the 12 months to 24 May 2026 (rolling average of 2,000+ clicks per day, rising fast), with network authority up to DR 74 on BroadbandSwitch.uk. See ISP advertising for tenancy tiers from £99 per month.
How to reach Plusnet switchers
- Place a tenancy on the FBRE network, single site from £99 per month.
- Target sites with high Plusnet comparison intent (curated list on request).
- Optional comparison engine build via the FBRE build studio, from £7,950.
- Optional research collaboration via our research hub.
Data and methodology
This profile is compiled from public regulatory filings, the operator's published press releases, Ofcom Connected Nations data, and Ahrefs metrics. Figures marked POA or data pending reflect commercially confidential or not-yet-published data. See our methodology for full sourcing notes.