UK ISP profile
Sky Broadband
Sky is the UK's second-largest broadband brand, with strong bundle appeal alongside Sky TV and Sky Mobile. Coverage is via Openreach FTTC and FTTP, with packages designed for households that already buy Sky TV content.
Quick facts
| Parent group | Sky Group (Comcast) |
|---|---|
| Founded | 2006 (Sky Broadband launch) |
| HQ | Isleworth, London |
| UK customers | Approx 6 million UK broadband customers |
| Network | Openreach FTTC and FTTP, nationwide |
| Major areas | Nationwide UK |
| Speed range | 36 Mbps to 900 Mbps |
| Headline price from | From around £27/month |
| Affiliate programme | In-house |
| Indicative CPA | POA via in-house team |
| Last updated | May 2026 |
About Sky Broadband
Sky's broadband proposition leans heavily on its bundle relationship with Sky TV, Sky Mobile and Sky Stream. Acquired in 2018 by Comcast, Sky has been a consistent challenger to BT in the residential market with strong customer-service ratings and a recognised brand among Sky Sports and Sky Cinema households. Sky retails Openreach FTTC and FTTP under the Sky Broadband and Sky Broadband Full Fibre labels, with the Wi-Fi Max guarantee and Sky Stream bundling as the headline commercial differentiators. For switchers, Sky tends to convert best where TV is already part of the household decision. For standalone broadband, the headline tariff competes closely with BT and increasingly with altnets in larger urban markets.
Key services
- Sky Broadband Essential, Superfast, Ultrafast and Full Fibre (including Full Fibre 2.5 Gigafast+ and 5 Gigafast+, launched July 2025 on CityFibre wholesale)
Partnerships and tenancy
Sky retails Openreach broadband, integrates Sky Mobile (an O2-based MVNO), and bundles with Sky TV, Sky Sports and Sky Cinema content. Marketing partnerships extend through major UK retailers. Live on CityFibre wholesale nationwide from July 2025.
Acquiring Sky Broadband-intent traffic through the FBRE broadband network is one of the most efficient routes for ISPs and altnets that compete in Sky Broadband's footprint. Our network reach is verified at 12,000,000+ impressions and 730,000+ network clicks in the 12 months to 24 May 2026 (rolling average of 2,000+ clicks per day, rising fast), with network authority up to DR 74 on BroadbandSwitch.uk. See ISP advertising for tenancy tiers from £99 per month.
How to reach Sky Broadband switchers
- Place a tenancy on the FBRE network, single site from £99 per month.
- Target sites with high Sky Broadband comparison intent (curated list on request).
- Optional comparison engine build via the FBRE build studio, from £7,950.
- Optional research collaboration via our research hub.
Data and methodology
This profile is compiled from public regulatory filings, the operator's published press releases, Ofcom Connected Nations data, and Ahrefs metrics. Figures marked POA or data pending reflect commercially confidential or not-yet-published data. See our methodology for full sourcing notes.