UK ISP profile
TalkTalk
TalkTalk is a long-established UK value broadband brand with one of the most aggressive headline pricing structures in the market. TalkTalk uses Openreach plus CityFibre wholesale for full-fibre coverage in CityFibre cities.
Quick facts
| Parent group | TalkTalk Group |
|---|---|
| Founded | 2003 |
| HQ | Salford, Greater Manchester |
| UK customers | Approx 3 to 4 million UK broadband customers |
| Network | Openreach FTTC and FTTP; CityFibre and altnet wholesale |
| Major areas | Nationwide UK |
| Speed range | 38 Mbps to 900 Mbps |
| Headline price from | From around £24/month |
| Affiliate programme | Awin |
| Indicative CPA | POA via affiliate manager |
| Last updated | May 2026 |
About TalkTalk
TalkTalk has been a mainstream UK consumer broadband brand since the early 2000s and consistently competes on price across Openreach FTTC and FTTP. TalkTalk has also been an early CityFibre wholesale partner, which extends its full-fibre proposition into CityFibre's expanding city footprint at competitive speeds. The brand has been through periodic ownership changes, including a 2021 take-private and subsequent restructuring of its consumer, business and wholesale divisions, but the consumer brand remains a recognised price-led challenger to BT and Sky. For switchers, TalkTalk is typically a strong price play, particularly when paired with CityFibre availability in CityFibre cities, or for households that prioritise headline monthly cost over premium support.
Key services
- Fibre 35, Fibre 65, Fibre 150 and Fibre 900 broadband
- CityFibre wholesale-based full fibre in CityFibre cities
- Pay-monthly and 18-month contracts
- Calls add-ons
- TV via partners
Partnerships and tenancy
TalkTalk retails Openreach and CityFibre wholesale. Affiliate distribution via Awin. Business and wholesale arms continue independently and have a long history of partnership across the UK comms sector. Taken private March 2021 by Toscafund and Penta Capital (Tosca IOM) at 97p per share, £1.1bn deal.
Acquiring TalkTalk-intent traffic through the FBRE broadband network is one of the most efficient routes for ISPs and altnets that compete in TalkTalk's footprint. Our network reach is verified at 12,000,000+ impressions and 730,000+ network clicks in the 12 months to 24 May 2026 (rolling average of 2,000+ clicks per day, rising fast), with network authority up to DR 74 on BroadbandSwitch.uk. See ISP advertising for tenancy tiers from £99 per month.
How to reach TalkTalk switchers
- Place a tenancy on the FBRE network, single site from £99 per month.
- Target sites with high TalkTalk comparison intent (curated list on request).
- Optional comparison engine build via the FBRE build studio, from £7,950.
- Optional research collaboration via our research hub.
Data and methodology
This profile is compiled from public regulatory filings, the operator's published press releases, Ofcom Connected Nations data, and Ahrefs metrics. Figures marked POA or data pending reflect commercially confidential or not-yet-published data. See our methodology for full sourcing notes.