UK ISP profile
Vodafone Broadband
Vodafone is the anchor tenant of CityFibre's wholesale full-fibre network and offers some of the most competitive gigabit and multi-gigabit tariffs in the UK, particularly in CityFibre cities.
Quick facts
| Parent group | Vodafone Group plc |
|---|---|
| Founded | 2015 (UK home broadband launch) |
| HQ | Newbury, Berkshire |
| UK customers | Approx 1.3 million UK broadband customers |
| Network | Openreach FTTC and FTTP; CityFibre wholesale anchor tenant |
| Major areas | Nationwide UK; full fibre concentrated in CityFibre cities |
| Speed range | 38 Mbps to 2 Gbps |
| Headline price from | From around £24/month |
| Affiliate programme | Awin |
| Indicative CPA | POA via affiliate manager |
| Last updated | May 2026 |
About Vodafone Broadband
Vodafone entered the UK home broadband market in 2015 and has grown rapidly through a combination of Openreach FTTC, Openreach FTTP, and an anchor-tenant wholesale relationship with CityFibre. In CityFibre cities Vodafone offers some of the most competitive gigabit tariffs in the UK, with Pro II Wi-Fi guarantees, security add-ons, and bundle pricing alongside Vodafone Mobile. For consumers, Vodafone is typically a strong choice in CityFibre cities and a credible alternative to BT or Sky elsewhere. The brand also bundles Together discounts for mobile customers, which lifts net value for households already on Vodafone mobile.
Key services
- Vodafone Pro 3 with Ultra Hub 7 (Wi-Fi 7), whole-home WiFi 7 booster, 4G back-up and guaranteed 10 Mbps in every room (launched 2025); Pro 2 remains the option on part-fibre lines
- Gigabit and multi-gigabit tariffs via CityFibre
- Vodafone Together mobile + broadband discounts
- Optional security add-ons (Secure Net)
- Landline included
Partnerships and tenancy
Vodafone is the major retail tenant of CityFibre wholesale and partners with Openreach for nationwide coverage. Affiliate distribution via Awin.
Acquiring Vodafone Broadband-intent traffic through the FBRE broadband network is one of the most efficient routes for ISPs and altnets that compete in Vodafone Broadband's footprint. Our network reach is verified at 12,000,000+ impressions and 730,000+ network clicks in the 12 months to 24 May 2026 (rolling average of 2,000+ clicks per day, rising fast), with network authority up to DR 74 on BroadbandSwitch.uk. See ISP advertising for tenancy tiers from £99 per month.
How to reach Vodafone Broadband switchers
- Place a tenancy on the FBRE network, single site from £99 per month.
- Target sites with high Vodafone Broadband comparison intent (curated list on request).
- Optional comparison engine build via the FBRE build studio, from £7,950.
- Optional research collaboration via our research hub.
Data and methodology
This profile is compiled from public regulatory filings, the operator's published press releases, Ofcom Connected Nations data, and Ahrefs metrics. Figures marked POA or data pending reflect commercially confidential or not-yet-published data. See our methodology for full sourcing notes.