Research dataset · Updated 3 June 2026
UK Telco Domain Authority Index 2026
BroadbandSwitch.uk leads the SearchSwitchSave Group network at Ahrefs Domain Rating DR 74, with Fibreswitch.com and UKSpeedTest.co.uk at DR 73 (capture 27 May 2026). This index ranks 60+ UK telco consumer domains for media buyers, SEO teams, and journalists. CC-BY-4.0; updated quarterly.
Ranking of UK broadband, mobile and utilities consumer domains by Ahrefs Domain Rating (DR). Useful for advertisers selecting media partners, for SEO benchmarking, and for journalists tracking the UK telco web ecosystem.
60+ domains
DR ranked
CC-BY-4.0
Updated quarterly
Jun 2026
Last refresh
What changed: Added answer capsule, key-facts block, question-led headings, and attributed stat callouts for AI citation., 3 June 2026.
Key facts
- BroadbandSwitch.uk DR 74 (Ahrefs Website Authority Checker, captured 27 May 2026).
- Fibreswitch.com and UKSpeedTest.co.uk both at DR 73 (Ahrefs, 27 May 2026).
- SearchSwitchSave.com at DR 72 (Ahrefs, 27 May 2026).
- 60+ UK telco and utilities consumer domains ranked in this index release.
- DR is an Ahrefs backlink metric on a 0 to 100 scale; it correlates with but is not identical to Moz Domain Authority (Ahrefs documentation).
What does Domain Rating measure?
Ahrefs Domain Rating (DR) is a third-party metric maintained by Ahrefs that scores a domain's backlink profile on a 0 to 100 logarithmic scale (Ahrefs, n.d.). DR is correlated with, but not identical to, Moz Domain Authority and Majestic Trust Flow. We sample every domain in this index on the same date each month via the public Ahrefs Website Authority Checker. DR can vary day to day and is shown to one whole number.
What is the DR of the FBRE-owned network?
The full index ranks 60+ UK telco and utilities consumer domains; the table below shows the SearchSwitchSave Group network subset.
| Domain | Category | Latest DR |
|---|---|---|
| broadbandswitch.uk | Broadband comparison | 74 |
| fibreswitch.com | Full-fibre comparison and One Touch Switch | 73 |
| ukspeedtest.co.uk | Speed test utility | 73 |
| searchswitchsave.com | Broadband, mobile and utility comparison | 72 |
| parentalcontrol.uk | Online safety / safeguarding | 2 (relaunched 2025; growth phase) |
| fbre.uk | Sales and partnerships front | Data pending; new launch May 2026 |
How do major UK telco brands rank by DR?
For reference, the following table samples a selection of major UK telco brand and comparison domains by latest publicly-visible Ahrefs DR. This is a snapshot and is updated quarterly. Where DR data is unavailable or fluctuating, the cell reads "data pending".
| Domain | Category | Indicative DR band |
|---|---|---|
| bt.com | UK ISP and group | 90+ |
| sky.com | UK TV and ISP group | 90+ |
| virginmedia.com | UK ISP and cable | 85+ |
| vodafone.co.uk | UK telco | 85+ |
| ee.co.uk | UK telco | 85+ |
| talktalk.co.uk | UK ISP | 80+ |
| plusnet.com | UK ISP | 75+ |
| cuckoo.co | UK challenger ISP | 60+ |
| hyperoptic.com | UK altnet | 70+ |
| communityfibre.co.uk | London altnet | 65+ |
| cityfibre.com | UK wholesale altnet | 70+ |
| ofcom.org.uk | UK regulator | 90+ |
| uswitch.com | UK comparison | 85+ |
| moneysavingexpert.com | UK consumer finance and comparison | 90+ |
| comparethemarket.com | UK comparison | 85+ |
| broadbandgenie.co.uk | UK broadband comparison | 70+ |
| broadband.co.uk | UK broadband comparison | 70+ |
| ispreview.co.uk | UK ISP trade news and review | 70+ |
| thinkbroadband.com | UK broadband review | 70+ |
| broadbandmap.org.uk | UK availability checker | 50+ |
Why does FBRE network DR matter for advertisers?
DR 70 to 74 is significant in the UK telco comparison segment: it places the SearchSwitchSave Group network within reach of the established mainstream comparison brands, while remaining smaller and more focused than the very largest UK consumer-finance domains. For advertisers, this means tenancy and editorial placements on the FBRE network carry meaningful authority for both direct traffic and for SEO citation. Placement is verified by Ahrefs Site Explorer, can be cross-checked at any time, and is supported by network-wide headline reach of 12,000,000+ verified impressions and 730,000+ clicks per year in the 12 months to 24 May 2026. The FBRE.uk hub alone recorded 2,030,786 impressions and 15,199 clicks in Google Search Console for the same period (Google, 2026).
How is the Domain Authority Index compiled?
Ahrefs DR is a third-party independent metric updated monthly. We sample on the last working day of each quarter for this index. Domain choice is based on the largest UK telco brand websites, the major UK comparison sites that cover broadband, and selected reference brands for benchmarking. We do not pay to be included in this index; inclusion is purely on market relevance. See methodology for full sourcing detail.
How should I cite this dataset?
You may reuse this dataset under CC-BY-4.0. Copy the citation below and add the date you retrieved it if you publish later than the refresh shown above.
SearchSwitchSave Group. (2026). UK Telco Domain Authority Index 2026. FBRE.uk Research. Data current to 24 May 2026. https://fbre.uk/research/domain-authority-index