Research dataset · Updated 3 June 2026
UK ISP Commission Database 2026
This FBRE database maps publicly observable affiliate routes for 20+ UK consumer ISPs, including Awin-listed programmes such as BT (merchant ID 3041) and Plusnet (2973). Specific commission rates remain POA via each ISP's affiliate manager. The dataset is updated quarterly and free to cite under CC-BY-4.0 as of May 2026.
Public-domain affiliate programme presence and indicative commission terms for 20+ UK ISPs. Built for affiliate publishers, prospective resellers and market analysts. Updated quarterly.
20+ UK ISPs
Updated quarterly
CC-BY-4.0
Free to cite
Jun 2026
Last refresh
What changed: Added answer capsule, key-facts block, question-led headings, and attributed stat callouts for AI citation., 3 June 2026.
Key facts
- 20+ UK consumer ISPs profiled with affiliate route and parent group (FBRE.uk dataset, May 2026).
- BT Broadband lists on Awin as merchant 3041 (Awin merchant profiles, publicly listed).
- Plusnet lists on Awin as merchant 2973 (Awin merchant profiles, publicly listed).
- Indicative commission rates are POA via the relevant affiliate manager unless publicly disclosed by the ISP.
- Each row links to a full FBRE ISP profile for network, speed, and switching context.
What is the UK ISP Commission Database?
UK consumer broadband generates substantial affiliate revenue for comparison sites, content publishers and price-comparison brands. Most UK consumer ISPs operate an affiliate programme on the Awin network, which publicly lists BT (merchant ID 3041), Plusnet (2973), Airband (44469), The One Broadband (119953) and others, with commissions that depend on the customer's chosen tariff, contract length and validation status. Specific rate cards are confidential between the ISP and its affiliate manager, but the presence and route of a programme is public information. This database compiles that public information in one place.
Each row links to the full ISP profile on FBRE.uk and indicates the publicly-observable affiliate route (Awin, in-house, or direct partnership). Specific commission rates are POA via the relevant affiliate manager. The dataset is free to cite with attribution to FBRE.uk.
Which UK ISPs are in the commission database?
| ISP | Parent | Affiliate route | Indicative rate | Profile |
|---|---|---|---|---|
| BT Broadband | BT Group plc | Awin | POA via affiliate manager | View profile |
| Sky Broadband | Sky Group (Comcast) | In-house | POA via in-house team | View profile |
| Virgin Media | Virgin Media O2 | Awin | POA via affiliate manager | View profile |
| TalkTalk | TalkTalk Group | Awin | POA via affiliate manager | View profile |
| Vodafone Broadband | Vodafone Group | Awin | POA via affiliate manager | View profile |
| EE Broadband | BT Group plc | Awin | POA via affiliate manager | View profile |
| Plusnet | BT Group plc | Awin | POA via affiliate manager | View profile |
| NOW Broadband | Sky Group (Comcast) | Awin | POA via affiliate manager | View profile |
| Cuckoo | Cuckoo Broadband Ltd (consumer base acquired by Onestream Q1 2026) | Awin and in-house (pre-transition); verify post-transition | POA via affiliate manager | View profile |
| Zen Internet | Zen Internet Ltd | Awin | POA via affiliate manager | View profile |
| Hyperoptic | Hyperoptic Ltd (KKR) | Awin | POA via affiliate manager | View profile |
| Community Fibre | Community Fibre Ltd | Awin | POA via affiliate manager | View profile |
| CityFibre (via partners) | CityFibre Holdings | Via retail ISP partners | POA via retail ISP affiliate teams | View profile |
| Netomnia | Netomnia Limited | Awin (YouFibre) | POA via affiliate manager | View profile |
| YouFibre | Netomnia Limited | Awin | POA via affiliate manager | View profile |
| Brsk | Brsk Limited | Awin | POA via affiliate manager | View profile |
| Trooli | Trooli Limited | Awin | POA via affiliate manager | View profile |
| Toob | Toob Limited | Awin | POA via affiliate manager | View profile |
| Gigaclear | Infracapital | Awin | POA via affiliate manager | View profile |
| KCOM | Macquarie Asset Mgmt | Awin | POA via affiliate manager | View profile |
How should affiliate publishers use this database?
Affiliate publishers: use this database to identify which ISPs run affiliate programmes through Awin (the dominant UK CPS network for telco) and which run in-house. For Awin-listed ISPs, apply through the Awin publisher dashboard. For in-house programmes, contact the ISP's partnerships team directly.
Prospective resellers: some ISPs (notably CityFibre and Netomnia) operate wholesale models where retail partners white-label or co-brand consumer services. Wholesale enquiries are not the same as affiliate enquiries. Use the ISP profile pages for partnership context.
Market analysts: the presence of an affiliate route signals an ISP's openness to third-party distribution. ISPs without a public affiliate route tend to rely more heavily on direct marketing. This is a useful signal of marketing strategy across the UK ISP cohort.
Why are many commission rates marked POA?
Affiliate commission rates in UK telco are confidential between the ISP and its affiliate manager, with rates varying by publisher tier, validation criteria, contract length and tariff mix. Publishing specific rates would breach confidentiality with the ISPs we work with directly. Where a publisher needs specific rates for planning, the route is to apply through Awin or contact the ISP affiliate manager directly.
How is the commission database compiled?
Programme presence is established from public Awin listings, ISP-published partnership pages, and publicly-observable affiliate links on major UK comparison sites. See methodology for full sourcing detail.
How should I cite this dataset?
You may reuse this dataset under CC-BY-4.0. Copy the citation below and add the date you retrieved it if you publish later than the refresh shown above.
SearchSwitchSave Group. (2026). UK ISP Commission Database 2026. FBRE.uk Research. Data current to 24 May 2026. https://fbre.uk/research/uk-isp-commission-database